Rose Higgins


Chief Executive Officer

Rose has spent her career driving innovation in healthcare, from roles in clinical practice to technology companies. She is committed to finding new ways to leverage technology in delivering better health outcomes.

Prior to Dr.Evidence, Rose was CEO of HealthMyne, a pioneering radiomics company whose IP and technology assets were acquired by Genentech (a Roche company) in 2022. She began her career in nursing at the University of Pittsburgh Medical Center, followed by advancing roles in clinical and care management. Transitioning to leadership in healthcare IT organizations, Higgins took on executive roles with increasing responsibility in organizations including McKesson Corporation and SCIO Health Analytics (acquired by EXL Service Holdings) over a successful 20-year period.

Rose received her Bachelor of Science in Nursing from Duquesne University, and her Master of Public Management from Carnegie Mellon University.



Todd Feinman


Chief Medical Officer, Co-Founder

Todd is dedicated to helping develop AI-enabled technologies that will enable anyone, including patients and doctors, to use real data to make informed healthcare decisions. Todd completed his internship at Cedars-Sinai Medical Center in Los Angeles, and his residency in Internal Medicine at Huntington Memorial Hospital in Pasadena, California. Todd specialized in Hospitalist Medicine, and he helped develop the first Hospitalist programs at FHP Hospital, Queen of the Valley Hospital and Cedars-Sinai Medical Group.

Todd received a BS from UCLA and an MD from UCLA School of Medicine. 


Peter Rackley

Vice President, Development Operations and Chief Privacy Officer

Peter has spent his career focusing on delivering technology and technology-related services in healthcare, with a particular emphasis on implementing software solutions for both payors and providers. Currently, he serves in a role that encompasses privacy, policy, and procedure, as well as Development Operations responsibilities. Prior to joining Dr.Evidence, Peter worked as a consultant, providing HITRUST CSF Certification consulting and cloud-focused technical consulting services. He also served as Associate Vice President of Program Management for McKesson Performance Advisor and Associate Vice President of Technical Services Delivery for McKesson Health Solutions. Additionally, Peter held the position of Chief Information Officer at SCIO Health Analytics and Shields Health Care Group.

Peter earned his Master of Business Administration degree from Suffolk University, Boston.

Cathy Finley

Senior Vice President, Marketing & Product Management

Cathy is committed to enabling a more equitable healthcare system through technology. A strategic and operational marketing leader, Cathy is responsible for understanding market needs, building awareness and credibility, generating demand, and enhancing client engagement, collaborating with colleagues across Dr.Evidence. With experience from the Fortune 100 to start-ups, including a foundation in consumer products with P&L responsibility at Procter & Gamble, Cathy brings passion and positivity to her role, focusing on empowering everyone with the evidence to make more informed healthcare decisions.

Cathy holds a BBA in Marketing from the University of Texas and an MBA from Purdue University.


Ivan Lara


Ivan Lara has over 11 years of finance and accounting experience. He is responsible for the company’s finance department which includes financial planning & analysis, reporting, accounting, tax, and internal audit. Prior to Doctor Evidence Ivan spent most of his career helping high-growth technology organizations develop and scale.

Ivan received a Bachelor of Science in Accounting from California Lutheran University.